The Challenge
Ginova, a company recognized for its high-quality footwear line, decided not only to modernize its digital presence but also to optimize customer relationship management.
The challenge was to develop a CRM (Customer Relationship Management) integrated with the PrestaShop platform, which would improve the management of abandoned carts, allowing notifications to be sent to customers to complete their purchases and alert them when products were back in stock.
Product Catalog
Develop a comprehensive digital catalog that presented Ginova's entire footwear line, with detailed descriptions, technical specifications, and high-quality images. The catalog should be easy to navigate, allowing customers to quickly find desired products.
Order System
Implement an intuitive ordering system that facilitated the purchase process, from product selection to payment. This system should include features such as price calculation, customization options, and order status tracking.
Product and Customer Management
Create an easy-to-use and agile administrative area (backoffice) where the Ginova team could efficiently manage the product catalog, track stock, and store detailed customer information for better relationship and support.
Customer Area
Establish an exclusive login area for customers, where they could track the status of their orders, access order histories, and view important documents such as invoices and shipping details.
Integration with Payment Systems
Integrate the online store with various secure payment systems, providing customers with multiple payment options, such as credit and debit cards, PayPal, Multibanco, and MBWay.
Mobile Device Optimization
Ensure that the online store was fully responsive, offering an optimized shopping experience for mobile devices and desktops.
Abandoned Cart Management
Develop a system that identified and monitored abandoned shopping carts, allowing Ginova to track and recover potentially lost sales. The CRM would allow sending notifications via SMS to customers, encouraging them to complete their purchases.
Stock Notifications
Implement a feature that allowed customers to sign up to receive notifications when an out-of-stock product became available again. These notifications could be sent via SMS, providing proactive service and improving the customer experience.
Solution & Result
A customized online store was created using the PrestaShop platform, with responsive design and an intuitive interface. Through this store, Ginova was able to:
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Present a detailed and visually attractive product catalog, facilitating the search and selection of footwear by customers.
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Offer a simple and secure purchase process, with various payment options and detailed order tracking.
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Optimize product and customer management through an easy-to-use backoffice, allowing efficient administration of stock and orders.
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Improve communication with customers and strengthen relationships with them, providing a personalized and high-quality shopping experience.
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Send notifications to remind customers to complete their purchases, resulting in a significant increase in recovered sales.
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Proactively inform customers when products are back in stock, increasing customer satisfaction and sales of previously out-of-stock products.
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Use collected data to segment customers and personalize marketing campaigns, improving the relevance of communications and customer engagement.
This project represented a significant step in Ginova's modernization, positioning it as an innovative brand in the Portuguese footwear sector, prepared to meet customer needs in the contemporary digital market.
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